Takaful — Website

The existing campaigns suffered from broad targeting, generic creative, and no structured testing. Budgets were split evenly across channels regardless of performance, landing pages were not built to convert, and reporting stopped at vanity metrics. Takaful needed a paid program engineered around outcomes, not activity.

Hovi rebuilt the paid advertising program from the ground up, from account structure to creative to the landing pages behind every click.

• Full-Funnel Account Restructure: Campaigns were reorganized around the customer journey: awareness, consideration, and conversion, each with its own audiences, creative, and success metrics. Budget now flows to what performs instead of being split by habit.
• Creative Built to Be Tested: Hovi produced ad variations by the batch, testing hooks, formats, and offers weekly. Winners scaled, losers were cut fast, and every round of testing made the next one smarter.
• Landing Pages That Close: Each campaign got a dedicated landing page matched to its message, with clear offers and friction-free forms. The ad and the page finally told the same story.
• Reporting That Leads to Decisions: Weekly dashboards tracked cost per qualified lead rather than clicks, so Takaful’s leadership could see exactly which channel, audience, and creative produced revenue.

Within the first quarter of the rebuilt program, the numbers moved decisively:

• Return on ad spend climbed past 4x as budget concentrated on proven audiences and creative.
• Cost per qualified lead dropped 38% while overall lead volume grew.
• Qualified leads tripled quarter over quarter, giving the sales team a pipeline it could plan around.
• Landing page conversion rates more than doubled compared to the previous campaign destinations.

Paid advertising went from a line item Takaful tolerated to a channel it invests in with confidence. Every campaign now has a job, a target, and a report card, and the team knows within days whether something is working.

The bigger win is durability. The account structure, creative testing rhythm, and measurement Hovi installed keep improving results month after month, long after the first campaigns wrapped.